Founder

Lindsey Annable

Free Spirit was set up in 2007 by Lindsey Annable.  Lindsey has over 20 years experience in international research and management consultancy.  She started her career in international qualitative research, working on major brand equity and communications studies.  She then moved to Quadrangle, a management consultancy specialising in organisational, customer and brand strategy. Lindsey is a member of the Market Research Society.

The team

Free Spirit works with a small and senior team of associates to ensure access to the best expertise in each field for each particular project. Our team members come from brand planning, market research and semiotics backgrounds, among others.

Despite differing backgrounds, the team share a common set of values. We have a strong commitment to intellectual excellence and rigour as well as a natural inquisitiveness and a passion to do a great job.  We strongly believe in fairness for our clients.