Free Spirit is a brand planning and market research consultancy that helps drive business performance and deliver customer growth.

We believe that meaningful and effective answers to your key marketing questions can only be achieved by understanding both your customers and your business.

That’s why we approach our work differently. Our roots are both in the consultancy and research world. We deliberately have on board people from a rich and mixed background of expertise. In fact we believe more in the quality of our people and the power of thought than off the shelf research techniques.

That means we approach projects with a different mindset. In our eyes that delivers better client and customer value.